10 simple strategies to retain customers and ensure repeat business
How to retain your customers
In order to keep customers happy and ensure repeat business, it’s vital to keep your customer acquisition and retention cycle fresh and updated.
How many of the 10 below do you know?
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Know your sales cycle
Do you monitor your busy and quiet periods is there anything you can do to anticipate them? How often do your customers use you, is it seasonal or monthly. Can you send them offers / information to improve the frequency.
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Encourage all new customers to subscribe to your email list
Being able to collect an email database can prove invaluable to your business. If used wisely emails can be a great way to drip feed your clients information and new services that are relevant to them.
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Welcome your new subscribers
Not only is this essential for GDPR, welcoming your subscribers is a good way to keep them interested in hearing from your company.
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Consistently communicate
It’s imperative to communicate with your customers on a regular basis. Emails make it easy to send newsletters, offers or event invitations that your customers may be interested in. Y
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Re-engage customers
If you haven’t heard from a customer in a while reach out to them with something you know they would be interested in. Offering a free helpful guide is a great way of getting to start thinking about you again.
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Say thank you
Never underestimate the power of the words “thank you”. Sometimes it’s all it takes to show your customer that you appreciate their business.
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Provide support
When a customer encounters a problem with your website, product or service make sure there is a clear concise way for them to get in touch. Live chat is a great way for you to be at hand instantly.
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Get feedback
Asking for feedback about your products or services shows that you’re engaged in your business and looking for ways to improve. Whilst customers can provide feedback through online review sites you can get more qualitative data by conducting your own satisfaction survey.
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Ensure you have adequate resources to fulfil all orders
Having to turn down orders because you don’t have the resource or funds to fulfil them can cause your customers to take their business elsewhere. Likewise, taking on orders and then delivering unsatisfactory products or services because of limited resources can have the same effect. Therefore, it’s vital that you have adequate resources and access to adequate funding so that you can fulfil any new orders and still meet day-to-day commitments before getting paid.
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Implement a Good Credit Management Function
We believe that with a good credit management function, cash flow will be much easier to manage as well as eliminate the surprise element of non payment.
We have a number of free tools available which can help you to improve cash flow in your own business as well the ability to take on your cash flow function for you.
